When Jones' Soda launched its Turkey Gravy flavored soda, it was hoping to take advantage of the short-lived clear-products fad. By the time it launched the soda, the fad for quirky soda flavors had already waned, and customers were no longer clamoring for these type of products. The reason this product failed is
a) poor timing.
b) the company's failure to match product offerings to customer needs.
c) ineffective branding.
d) design problems.
e) overestimation of market size.
Answer: a