When marketers at Nabisco meet to identify the types of snacks that young people want, they are engaging in which phase of new-product development?

When marketers at Nabisco meet to identify the types of snacks that young people want, they are engaging in which phase of new-product development?

When marketers at Nabisco meet to identify the types of snacks that young people want, they are engaging in which phase of new-product development?



a) Idea generation

b) Business analysis

c) Test marketing

d) Commercialization

e) Product development



Answer: a


Learn More :