Which of the following is the best definition of cause-related marketing?
a) Linking a firm's products to a particular social cause—either short term or long term
b) Using organizational core competencies and resources to address stakeholders' interests and achieve organizational and social benefits
c) Donating money to a social cause based on sales of a particular product over a defined period of time
d) Developing, promoting, and distributing products that are environmentally safe
e) Contributing resources to the community in order to improve the overall quality of life
Answer: a) Linking a firm's products to a particular social cause—either short term or long term
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