Which of the following statements describes a disadvantage associated with the flighting method of schedule advertising?
A. Consumers have a lack of awareness, interest, and retention of promotional messages during nonscheduled times.
B. Flighting allows the marketers to cover the entire buying cycle.
C. Flighting may result in high costs and overexposure.
D. Flighting eliminates concerns about wearout.
E. There are no disadvantages associated with flighting.
Answer: A.