Marketing MCQ Marketing Chapter 10 While purchasing time on television, it often becomes difficult to determine the print equivalent cost. As a result, some television rate cards now express costs in terms of _____ to provide a comparable base.

While purchasing time on television, it often becomes difficult to determine the print equivalent cost. As a result, some television rate cards now express costs in terms of _____ to provide a comparable base.

Marketing Chapter 10

While purchasing time on television, it often becomes difficult to determine the print equivalent cost. As a result, some television rate cards now express costs in terms of _____ to provide a comparable base.

A. reach

B. frequency

C. gross rating points (GRPs)

D. cost per thousand (CPM)

E. absolute cost

Answer: D.

Marketing MCQ

While purchasing time on television, it often becomes difficult to determine the print equivalent cost. As a result, some television rate cards now express costs in terms of _____ to provide a comparable base.

While purchasing time on television, it often becomes difficult to determine the print equivalent cost. As a result, some television rate cards now express costs in terms of _____ to provide a comparable base.

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