XYZ Marketing Research is testing how customers react to a proposed advertising campaign for Go Fast Sports Cars. They have consumers sit in an MRI machine and monitor which areas of the brain are activated as the participants watch a series of commercials and print ads. They are using _______ to collect the data needed to solve the research problem.

XYZ Marketing Research is testing how customers react to a proposed advertising campaign for Go Fast Sports Cars. They have consumers sit in an MRI machine and monitor which areas of the brain are activated as the participants watch a series of commercials and print ads. They are using _______ to collect the data needed to solve the research problem.

XYZ Marketing Research is testing how customers react to a proposed advertising campaign for Go Fast Sports Cars. They have consumers sit in an MRI machine and monitor which areas of the brain are activated as the participants watch a series of commercials and print ads. They are using _______ to collect the data needed to solve the research problem.



A. Qualitative recording

B. Mechanical devices

C. Behavioral measures

D. Surveys

E. Focus Groups



Answer: B. Mechanical devices


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