A apparel company's ads feature the members of a popular rock band. Product sales increase significantly among the band's fans. From the fans' viewpoint, the band is a ________.

A apparel company's ads feature the members of a popular rock band. Product sales increase significantly among the band's fans. From the fans' viewpoint, the band is a ________.

A apparel company's ads feature the members of a popular rock band. Product sales increase significantly among the band's fans. From the fans' viewpoint, the band is a ________.



membership group


reference group


laggard


subculture


late-majority adopter



Answer: reference group


Learn More :