Marketing MCQ
Marketing
By achieving _____ integration across their supply chains, firms can gain the information needed to execute short-term and long-term planning, and thereby make better operational decisions.
By achieving _____ integration across their supply chains, firms can gain the information needed to execute short-term and long-term planning, and thereby make better operational decisions.
By achieving _____ integration across their supply chains, firms can gain the information needed to execute short-term and long-term planning, and thereby make better operational decisions.
a.
relationship
b.
social
c.
functional
d.
technology and planning
e.
internal operations
Answer: D
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