If competitors cannot easily copy the benefit a company chooses to​ promote, that benefit is said to be​ _________.

If competitors cannot easily copy the benefit a company chooses to​ promote, that benefit is said to be​ _________.

If competitors cannot easily copy the benefit a company chooses to​ promote, that benefit is said to be​ _________.



A.

distinctive

B.

preemptive

C.

superior

D.

profitable

E.

affordable



Answer: b


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