Question marks, cash cows, dogs, and stars are the four types of SBUs defined in which of the following?
A.
Product expansion grid
B.
SWOT analysis
C.
Growth-share matrix
D.
Market segmentation
E.
Value delivery network
Answer: c
Marketing MCQ
A.
Product expansion grid
B.
SWOT analysis
C.
Growth-share matrix
D.
Market segmentation
E.
Value delivery network
Answer: c