Sarah has started a new company, Sarah's Soaps. She has decided upon the overall purpose and mission, created detailed objectives to guide the company, and performed detailed portfolio analysis. Unsure of her next step, she looks to her partner Mildred for advice. What is the BEST advice Mildred could give?
A.
Let the new department heads take over responsibility to test their effectiveness.
B.
Reevaluate the mission statement to make sure it reflects the detailed objectives.
C.
Create a growth-share matrix to find cash cows to help fund question marks.
D.
Determine a target market and begin aggressively marketing to them.
E.
Develop detailed marketing and departmental plans that will support the company-wide plan.
Answer: E