The marketing manager at Arbor's Delicatessen targets customers who are working to lose weight but who still want to dine out. The restaurant chain offers a wide variety of low-fat, low-calorie meals that appeal to dieters. Arbors' approach is best referred to as ________ segmentation.
A.
user status
B.
psychographic
C.
geographic
D.
age and life cycle
E.
benefit
Answer: b
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