When Doritos comes out with new flavors of its tortilla chips, what brand development strategy does it employ?
A.
Line extension
B.
Multibrand
C.
Brand extension
D.
New brand
E.
Store brand.
Answer: a
Marketing MCQ
A.
Line extension
B.
Multibrand
C.
Brand extension
D.
New brand
E.
Store brand.
Answer: a