Which of the following best describes market targeting?
differentiating a market offering to create superior customer value
arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers
identifying consumer needs and creating a product to meet those needs
evaluating each market segment's attractiveness and selecting one or more segments to enter
dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors
Answer: evaluating each market segment's attractiveness and selecting one or more segments to enter
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