Which of the following is a variable used to segment consumer buyers that is not used to segment business​ buyers?

Which of the following is a variable used to segment consumer buyers that is not used to segment business​ buyers?

Which of the following is a variable used to segment consumer buyers that is not used to segment business​ buyers?



A.

Purchasing approaches

B.

Situational factors

C.

Psychographics

D.

Operating characteristics

E.

Personal characteristics



Answer: c


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