Which of the following statements about service marketing is correct?
A.
Service marketers do not need to differentiate their offerings.
B.
Companies should strive to streamline services to increase efficiency.
C.
Training current employees better and hiring new ones with more skills can increase service productivity.
D.
It is easier to define service quality than product quality.
E.
Due to the variability of services, top service companies set modest service-quality standards.
Answer: c