Marketing MCQ
Marketing
Which type of consumer products are frequently purchased with little planning, little comparison or shopping effort, and low customer involvement?
Which type of consumer products are frequently purchased with little planning, little comparison or shopping effort, and low customer involvement?
Which type of consumer products are frequently purchased with little planning, little comparison or shopping effort, and low customer involvement?
A.
Shopping products
B.
Convenience products
C.
Industrial products
D.
Capital products
E.
Specialty products
Answer: b
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