A catalogue retailer might determine that customers who purchased silver frames would also have a high probability of buying vintage hat pins. As a result, its sales representatives are instructed to offer a special price on hat pins when a customer places an order for a silver frame. This outcome is likely only possible because the retailer engaged in:

A catalogue retailer might determine that customers who purchased silver frames would also have a high probability of buying vintage hat pins. As a result, its sales representatives are instructed to offer a special price on hat pins when a customer places an order for a silver frame. This outcome is likely only possible because the retailer engaged in:

A catalogue retailer might determine that customers who purchased silver frames would also have a high probability of buying vintage hat pins. As a result, its sales representatives are instructed to offer a special price on hat pins when a customer places an order for a silver frame. This outcome is likely only possible because the retailer engaged in:



A.

data mining


B.

information extraction


C.

variable analysis


D.

database management



Answer: A


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