A magazine ad shows a cherubic baby sitting inside an automobile tire. The ad copy touts the dramatically improved traction of Michelin radial tires in rain and snow and informs parents of the ways in which the tires will help them protect and ensure the well-being of their children. The marketers of Michelin tires are attempting to appeal to consumers' ______ needs.
A.
physiological
B.
safety
C.
social
D.
personal
Answer: B
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