A new employee in the marketing department at BMW asks his manager to provide an executive summary of the controllable marketing mix factors for the BMW 6 Series Convertible that he will be working on. His manager gives him a puzzled look, and says: "At BMW, we refer to those factors as ___________."

A new employee in the marketing department at BMW asks his manager to provide an executive summary of the controllable marketing mix factors for the BMW 6 Series Convertible that he will be working on. His manager gives him a puzzled look, and says: "At BMW, we refer to those factors as ___________."

A new employee in the marketing department at BMW asks his manager to provide an executive summary of the controllable marketing mix factors for the BMW 6 Series Convertible that he will be working on. His manager gives him a puzzled look, and says: "At BMW, we refer to those factors as ___________."



A.

the five external environmental forces


B.

macromarketing forces


C.

the five Cs


D.

the four Ps



Answer: D


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