Kim, the Chief Marketing Officer for Pepsi, considers the controllable factors - product, price, promotion, and place - as the company's:

Kim, the Chief Marketing Officer for Pepsi, considers the controllable factors - product, price, promotion, and place - as the company's:

Kim, the Chief Marketing Officer for Pepsi, considers the controllable factors - product, price, promotion, and place - as the company's:



A.

environmental factors.


B.

marketing program.


C.

marketing mix factors.


D.

marketing concept.



Answer: C


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