Marketing MCQ
Marketing
A new soft drink manufacturer wanted to have their new beverage placed at the front of the main drink aisle at a local grocery store. The grocery store asked to receive an at-cost discount on the new soft drink, in order for them to place it at the front of the aisle. This is an example of:
A new soft drink manufacturer wanted to have their new beverage placed at the front of the main drink aisle at a local grocery store. The grocery store asked to receive an at-cost discount on the new soft drink, in order for them to place it at the front of the aisle. This is an example of:
A new soft drink manufacturer wanted to have their new beverage placed at the front of the main drink aisle at a local grocery store. The grocery store asked to receive an at-cost discount on the new soft drink, in order for them to place it at the front of the aisle. This is an example of:
A.
kickbacks.
B.
economic espionage.
C.
caveat emptor.
D.
slotting allowances.
Answer: D
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