A new soft drink manufacturer wanted to have their new beverage placed at the front of the main drink aisle at a local grocery store. The grocery store asked to receive an at-cost discount on the new soft drink, in order for them to place it at the front of the aisle. This is an example of:

A new soft drink manufacturer wanted to have their new beverage placed at the front of the main drink aisle at a local grocery store. The grocery store asked to receive an at-cost discount on the new soft drink, in order for them to place it at the front of the aisle. This is an example of:



A.

kickbacks.


B.

economic espionage.


C.

caveat emptor.


D.

slotting allowances.



Answer: D


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