A supposedly organic clothing detergent company recently ran an ad campaign promoting the fact their products are manufactured without any additives, or environmentally harmful phosphates. During the same time the campaign was aired, a whistle-blower within the company went to the press to indicate that their detergents did, in fact, contain a fair amount of phosphates. The BEST description for this type of activity is:

A supposedly organic clothing detergent company recently ran an ad campaign promoting the fact their products are manufactured without any additives, or environmentally harmful phosphates. During the same time the campaign was aired, a whistle-blower within the company went to the press to indicate that their detergents did, in fact, contain a fair amount of phosphates. The BEST description for this type of activity is:



A.

green marketing.


B.

greenwashing.


C.

deceptive advertising.


D.

unethical but legal activity.



Answer: B


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