Assume McDonald's is engaging in a market penetration strategy. Which of the following actions best illustrates a market penetration strategy?
A.
opening the first McDonald's in China
B.
developing a line of McDonald's toys to be sold through Toys R Us stores
C.
adding a line of new deli sandwiches to the menu of existing McDonald's stores
D.
running a promotion based on the Monopoly game, whereby customers have a chance to win prizes with each purchase
Answer: D