Marketing MCQ
Marketing
At a trade show you overhear one supplier telling the other, "they have too much emphasis on prices, they discourage consideration of other important buying criteria, and they threaten supply partnership opportunities." What is this supplier likely referring to?
At a trade show you overhear one supplier telling the other, "they have too much emphasis on prices, they discourage consideration of other important buying criteria, and they threaten supply partnership opportunities." What is this supplier likely referring to?
At a trade show you overhear one supplier telling the other, "they have too much emphasis on prices, they discourage consideration of other important buying criteria, and they threaten supply partnership opportunities." What is this supplier likely referring to?
A.
reciprocal arrangements
B.
reverse auctions
C.
supplier liaisons
D.
traditional auctions
Answer: B
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