At which step of the planning stage of the strategic marketing process does a firm develop the program's marketing mix?

At which step of the planning stage of the strategic marketing process does a firm develop the program's marketing mix?

At which step of the planning stage of the strategic marketing process does a firm develop the program's marketing mix?



A.

situation analysis


B.

goal setting


C.

marketing program


D.

sales forecasting



Answer: C


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