Marketing MCQ
Marketing
Consumers will often make comparative value assessments. That is, the consumer will judge one product or service against other alternatives or substitutes. In doing so, a "_________" emerges, which involves comparing the prices and benefits of substitute items.
Consumers will often make comparative value assessments. That is, the consumer will judge one product or service against other alternatives or substitutes. In doing so, a "_________" emerges, which involves comparing the prices and benefits of substitute items.
Consumers will often make comparative value assessments. That is, the consumer will judge one product or service against other alternatives or substitutes. In doing so, a "_________" emerges, which involves comparing the prices and benefits of substitute items.
A.
comparative value
B.
reference value
C.
differential value
D.
assessed value
Answer: B
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