Marketing MCQ Marketing Consumers will often make comparative value assessments. That is, the consumer will judge one product or service against other alternatives or substitutes. In doing so, a "_________" emerges, which involves comparing the prices and benefits of substitute items.

Consumers will often make comparative value assessments. That is, the consumer will judge one product or service against other alternatives or substitutes. In doing so, a "_________" emerges, which involves comparing the prices and benefits of substitute items.

Marketing

Consumers will often make comparative value assessments. That is, the consumer will judge one product or service against other alternatives or substitutes. In doing so, a "_________" emerges, which involves comparing the prices and benefits of substitute items.

comparative value

reference value

differential value

assessed value

Answer: B

Marketing MCQ

Consumers will often make comparative value assessments. That is, the consumer will judge one product or service against other alternatives or substitutes. In doing so, a "_________" emerges, which involves comparing the prices and benefits of substitute items.

Consumers will often make comparative value assessments. That is, the consumer will judge one product or service against other alternatives or substitutes. In doing so, a "_________" emerges, which involves comparing the prices and benefits of substitute items.

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