During the 2012 SuperBowl, there was a power black-out at the stadium that caused a thirty minute delay of the game. During this period, Nabisco, Tweeted the picture and comment: "You can still dunk in the dark" referring to dunking Oreo cookies in milk. This Tweet was then re-Tweeted and Favourited several thousand times. Which aspect of social media allowed Nabisco to measure the response to their Tweet?

During the 2012 SuperBowl, there was a power black-out at the stadium that caused a thirty minute delay of the game. During this period, Nabisco, Tweeted the picture and comment: "You can still dunk in the dark" referring to dunking Oreo cookies in milk. This Tweet was then re-Tweeted and Favourited several thousand times. Which aspect of social media allowed Nabisco to measure the response to their Tweet?

During the 2012 SuperBowl, there was a power black-out at the stadium that caused a thirty minute delay of the game. During this period, Nabisco, Tweeted the picture and comment: "You can still dunk in the dark" referring to dunking Oreo cookies in milk. This Tweet was then re-Tweeted and Favourited several thousand times. Which aspect of social media allowed Nabisco to measure the response to their Tweet?




A.

social media offers infinite survey


B.

social media allows real-time responses and feedback


C.

social media has infinite panel


D.

social media reveals 'hidden' insights



Answer: B


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