Each of the following statements accurately characterizes the organizational buying process EXCEPT:

Each of the following statements accurately characterizes the organizational buying process EXCEPT:



A.

Multiple buying influences exist because many people may be involved in the purchase decision process.


B.

Reciprocal arrangements are uncommon


C.

Negotiations between buyers and sellers regarding price is common.


D.

The purchase of goods or services is usually handled by expert buyers.



Answer: B


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