Frequently purchased, relatively low-cost products for which customers have little interest in seeking new information and rely heavily on prior purchase behavior are called _____.
A. shopping goods
B. convenience goods
C. specialty goods
D. unsought goods
E. consenting goods
Answer: B
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Marketing
- Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
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- One important consideration in using a differentiated targeting strategy is that ________.
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