Marketing MCQ
Marketing
Frequently purchased, relatively low-cost products for which customers have little interest in seeking new information and rely heavily on prior purchase behavior are called _____.
Frequently purchased, relatively low-cost products for which customers have little interest in seeking new information and rely heavily on prior purchase behavior are called _____.
Frequently purchased, relatively low-cost products for which customers have little interest in seeking new information and rely heavily on prior purchase behavior are called _____.
A. shopping goods
B. convenience goods
C. specialty goods
D. unsought goods
E. consenting goods
Answer: B
Learn More :
