Today many tangible products include aspects that impact the customer's satisfaction before and after the purchase. These aspects that complement the tangible features of a product are called _____.

Today many tangible products include aspects that impact the customer's satisfaction before and after the purchase. These aspects that complement the tangible features of a product are called _____.



A. physical aspects



B. core competencies



C. monetary characteristics



D. intangible characteristics



E. essential benefits



Answer: D


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