Henry Ford developed his Model T, a car he felt would satisfy the needs of everyone. Ford said, "They can have it in any colour, as long as it's black." His strategy was simple: focus in the economies of scale created by mass production. Ford's strategy was also known as a:

Henry Ford developed his Model T, a car he felt would satisfy the needs of everyone. Ford said, "They can have it in any colour, as long as it's black." His strategy was simple: focus in the economies of scale created by mass production. Ford's strategy was also known as a:

Henry Ford developed his Model T, a car he felt would satisfy the needs of everyone. Ford said, "They can have it in any colour, as long as it's black." His strategy was simple: focus in the economies of scale created by mass production. Ford's strategy was also known as a:



A.

segmented strategy.


B.

mass marketing strategy.


C.

niche marketing strategy.


D.

focused marketing strategy.



Answer: B


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