Marketing MCQ Marketing In an attempt to sell more soft drinks and popcorn, a theatre owner embedded very brief messages in the feature film. The messages, which flashed on the screen for such a short time that moviegoers were not consciously aware of the message, urged consumers to 'Drink Coke' and to 'Eat Popcorn'. Research showed the messages were largely ineffective. This example suggests that:

In an attempt to sell more soft drinks and popcorn, a theatre owner embedded very brief messages in the feature film. The messages, which flashed on the screen for such a short time that moviegoers were not consciously aware of the message, urged consumers to 'Drink Coke' and to 'Eat Popcorn'. Research showed the messages were largely ineffective. This example suggests that:

Marketing

In an attempt to sell more soft drinks and popcorn, a theatre owner embedded very brief messages in the feature film. The messages, which flashed on the screen for such a short time that moviegoers were not consciously aware of the message, urged consumers to 'Drink Coke' and to 'Eat Popcorn'. Research showed the messages were largely ineffective. This example suggests that:

selective perception overrides advertising messages.

selective exposure is difficult for marketers to overcome.

subliminal messages may be of limited value to marketers.

subliminal perception enables marketers to take advantage of consumers.

Answer: C

Marketing MCQ

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