Marketing MCQ
Marketing
In the context of positioning errors, when consumers have only a vague idea about the company and its products, and do not perceive any real differentiation, it is called _____.
In the context of positioning errors, when consumers have only a vague idea about the company and its products, and do not perceive any real differentiation, it is called _____.
In the context of positioning errors, when consumers have only a vague idea about the company and its products, and do not perceive any real differentiation, it is called _____.
A. repositioning
B. overpositioning
C. underpositioning
D. confused positioning
E. doubtful positioning
Answer: C
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