Which of the following statements is true of repositioning?
A. It involves targeting a large portion of a small market.
B. It involves understanding the marketing mix approach necessary to change present consumer perceptions of the product.
C. It is popularly called a focus strategy or a niche strategy.
D. It involves developing different value offerings for different targeted segments.
E. It advocates that firms should direct energy and resources into establishing a learning relationship with each customer.
Answer: B
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