In the introduction phase of the product life cycle (PLC), it is important to _____.
A. inform and educate the target audience about the product's features and benefits
B. link the brand with key product features and highlight differentiation between competitors
C. work to further differentiate the product from those of competitors
D. decide whether to invest further in the product or allocate funding to a new project(s)
E. target the high-end market with a differentiated product and higher price point
Answer: A
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