John wants to buy WWE SmackDown vs. Raw, a new video game marketed for the Xbox 360, a Microsoft and WWE joint venture. The game costs $65 and will only play on an Xbox 360 game console, which will cost him about $450. If he commits to buying the Xbox, it is unlikely he will buy anything but Xbox games due to:
A.
capital requirements.
B.
access to distributors.
C.
switching costs.
D.
product differentiation.
Answer: C
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Marketing
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