The power of buyers will increase when:
A.
the number of buyers is high.
B.
the number of buyers is low.
C.
there are high switching costs.
D.
the product represents a small share of the buyer's total cost.
Answer: B
A.
the number of buyers is high.
B.
the number of buyers is low.
C.
there are high switching costs.
D.
the product represents a small share of the buyer's total cost.
Answer: B