Kip was thirsty, but he couldn't decide what he wanted to drink. When Kip saw the television ad for Mountain Dew, he knew exactly what he wanted. Kip's information search was shorted by the appearance of a _____ source.

Kip was thirsty, but he couldn't decide what he wanted to drink. When Kip saw the television ad for Mountain Dew, he knew exactly what he wanted. Kip's information search was shorted by the appearance of a _____ source.

Kip was thirsty, but he couldn't decide what he wanted to drink. When Kip saw the television ad for Mountain Dew, he knew exactly what he wanted. Kip's information search was shorted by the appearance of a _____ source.



A.

private information


B.

consumer-controlled


C.

public information


D.

marketer-dominated



Answer: D


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