Marketing MCQ Marketing Many Canadian magazines produce separate editions usually targeting unique geographic and demographic segments using a special mix of editorial content and advertisements. Maclean's produces 15 different editions, and Reader's Digest produces nine. This is an example of:

Many Canadian magazines produce separate editions usually targeting unique geographic and demographic segments using a special mix of editorial content and advertisements. Maclean's produces 15 different editions, and Reader's Digest produces nine. This is an example of:

Marketing

Many Canadian magazines produce separate editions usually targeting unique geographic and demographic segments using a special mix of editorial content and advertisements. Maclean's produces 15 different editions, and Reader's Digest produces nine. This is an example of:

mass customization.

multiple products in multiple market segments.

one product and multiple market segments.

price discrimination.

Answer: C

Marketing MCQ

Many Canadian magazines produce separate editions usually targeting unique geographic and demographic segments using a special mix of editorial content and advertisements. Maclean's produces 15 different editions, and Reader's Digest produces nine. This is an example of:

Many Canadian magazines produce separate editions usually targeting unique geographic and demographic segments using a special mix of editorial content and advertisements. Maclean's produces 15 different editions, and Reader's Digest produces nine. This is an example of:

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