Which social media segment is likely to be interested in purchasing the following financial service offered by a bank through an online banner-ad marketing campaign: 'No-Risk, Bonds Offering Guaranteed 5% Returns Per Annum'?

Which social media segment is likely to be interested in purchasing the following financial service offered by a bank through an online banner-ad marketing campaign: 'No-Risk, Bonds Offering Guaranteed 5% Returns Per Annum'?



A.

producers of content


B.

followers of content


C.

non-users


D.

risk-conscious users



Answer: C


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