Marketers can now reach large segments of the Canadian population efficiently and effectively because:
A.
most Canadians are located outside of four major urban regions
B.
since the 1970s there has been a major shift in the Canadian population from urban to rural centres
C.
the top 10 CMAs account for more than 50 percent of the Canadian population
D.
more than 80 percent of Canadians are rural dwellers
Answer: C