Marketing generally plays a small role in which competitive situation?
A.
pure competition
B.
a monopoly
C.
an oligopoly
D.
monopolistic competition
Answer: B
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- Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
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- One important consideration in using a differentiated targeting strategy is that ________.
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?