Moto X, a smartphone offered by Google and Motorola allows customers to visit its website and design the color scheme, case, and engravings according to their personal desires. This website would particularly appeal to people who want a unique product that separates them from their peers and makes them stand out in the crowd. This would be descriptive of which type of market segmentation variable?

Moto X, a smartphone offered by Google and Motorola allows customers to visit its website and design the color scheme, case, and engravings according to their personal desires. This website would particularly appeal to people who want a unique product that separates them from their peers and makes them stand out in the crowd. This would be descriptive of which type of market segmentation variable?

Moto X, a smartphone offered by Google and Motorola allows customers to visit its website and design the color scheme, case, and engravings according to their personal desires. This website would particularly appeal to people who want a unique product that separates them from their peers and makes them stand out in the crowd. This would be descriptive of which type of market segmentation variable?



A.

psychographic


B.

demographic


C.

socioeconomic


D.

usage



Answer: A


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