Nike offers a new version of a running shoe to an established shoe market; this product strategy is known as:

Nike offers a new version of a running shoe to an established shoe market; this product strategy is known as:

Nike offers a new version of a running shoe to an established shoe market; this product strategy is known as:



A.

market penetration


B.

market development


C.

product development


D.

diversification



Answer: C


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