Pearl Izumi offers three different lines of triathlon gear: Select, Elite, and Pro. Which segmentation characteristic would likely cause a beginner triathlete to purchase a product from the Pro line?

Pearl Izumi offers three different lines of triathlon gear: Select, Elite, and Pro. Which segmentation characteristic would likely cause a beginner triathlete to purchase a product from the Pro line?

Pearl Izumi offers three different lines of triathlon gear: Select, Elite, and Pro. Which segmentation characteristic would likely cause a beginner triathlete to purchase a product from the Pro line?



A.

geographic


B.

socioeconomic


C.

behavioural


D.

product knowledge



Answer: C


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