Pioneer has developed a really new consumer electronics item—a heterogeneous shopping product with unique patented features. It probably should use a marketing mix of:
A. exclusive distribution, price cutting, reminder advertising, and a "push" policy.
B. exclusive distribution, penetration pricing, informative and persuasive advertising, and a "pull" policy.
C. selective distribution, skimming pricing, pioneering advertising, and a "push" policy.
D. selective distribution, penetration pricing, persuasive advertising, and a "pull" policy.
E. intensive distribution, persuasive advertising, price dealing, and a "push" policy.
Answer: C