Describe how social forces such as demographics and culture can have an impact on marketing strategy.
Demographic information describes the world population; the U.S. population; the generational cohorts such as baby boomers, Generation X, and Generation Y; the structure of the American household; the geographic shifts of the population; and the racial and ethnic diversity of the population, which has led to multicultural marketing programs. Cultural factors include the trend toward fewer differences in male and female consumer
behavior and the impact of values such as sustainability on consumer preferences.