Ralph Moore enjoys soft drinks. He prefers the Seven-Up lemon and lime beverage. He has heard rumours that the Seven-Up Company will be bought out by one of the industries two leading and market dominant competitors. Further, he has heard that if that happens, the Seven-Up brand soft drink will be eliminated since it competes with the competitor's main lemon and lime offering. What Ralph is experiencing are developments that are most likely to take place within which type of competitive environment?

Ralph Moore enjoys soft drinks. He prefers the Seven-Up lemon and lime beverage. He has heard rumours that the Seven-Up Company will be bought out by one of the industries two leading and market dominant competitors. Further, he has heard that if that happens, the Seven-Up brand soft drink will be eliminated since it competes with the competitor's main lemon and lime offering. What Ralph is experiencing are developments that are most likely to take place within which type of competitive environment?

Ralph Moore enjoys soft drinks. He prefers the Seven-Up lemon and lime beverage. He has heard rumours that the Seven-Up Company will be bought out by one of the industries two leading and market dominant competitors. Further, he has heard that if that happens, the Seven-Up brand soft drink will be eliminated since it competes with the competitor's main lemon and lime offering. What Ralph is experiencing are developments that are most likely to take place within which type of competitive environment?



A.

monopoly


B.

oligopoly


C.

pure competition


D.

monopolistic competition



Answer: B


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