Rather than making outright donations, Proctor & Gamble raising funds for the Special Olympics through consumers' purchasing of selected P&G products and MasterCard International linking use of its card to fundraising for institutions working in the area of cancer, heart disease, child abuse and various other health and social programs are examples of:
A.
Philanthropic marketing
B.
Goodwill marketing
C.
Public relations marketing
D.
Cause marketing
Answer: D
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- One important consideration in using a differentiated targeting strategy is that ________.
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?